Strategic transformation for purpose-led impact.

Muhammad Ali

An American national with over 15 years of cross-sector entrepreneurial experience, Muhammad Ali brings operational precision, growth-focused leadership, and international market fluency to SIM's Business Strategy & Consulting division. His cross-cultural exposure and hands-on business leadership enable him to navigate complex commercial landscapes with agility and grounded insight. 

As the founder and managing director of Meraj Constructions and MM Group, Ali has successfully led ventures across the construction, import/export, real estate, and food sectors. His portfolio includes managing end-to-end residential construction projects, directing property flipping initiatives, overseeing international import and wholesale operations in the cosmetics industry, and launching the fast-casual restaurant brand Midnight Munchies in Lahore. 

Ali is known for his pragmatic, solution-oriented approach to business, with a particular strength in time management, supplier negotiations, and real estate operations. His ability to take businesses from ideation to execution, while balancing growth and sustainability, positions him as a powerful support partner for startups and established organizations alike. 

At SIM, Muhammad Ali focuses on helping mission-driven businesses build resilient structures, optimize operations, and scale sustainably. His expertise supports clients in transforming their entrepreneurial visions into well-structured, strategically aligned realities.

Amna Naeem

Amna Naeem brings over a decade of cross-sector experience in business analytics, sustainability coordination, and operational management to SIM's Business Strategy & Consulting division. She holds a Master's in Business Analytics from the University of Exeter, UK, where she has worked extensively across data-driven roles supporting employability, circular economy initiatives, and business process improvements. 

Amna's professional journey includes her current role as the Circular Economy Hub Coordinator at the University of Exeter, where she leads projects that integrate sustainability principles with innovative business strategies. Her previous roles at the university include working as a Sustainability Analyst, Partnerships & Employability Officer, and CMS Data Project Assistant, where she specialized in analysing complex data sets, optimizing reporting systems, and delivering actionable insights to improve organizational impact. 

Amna's analytical expertise is complemented by over 11 years of operational leadership at Gold City Mall in Quetta, Pakistan, where she oversaw financial transactions, conducted stakeholder liaison, and ensured governance in a fast-paced commercial setting. This hands-on business management experience grounds her data-centric approach with real-world operational understanding. 

With a deep interest in sustainable systems, stakeholder collaboration, and strategic data storytelling, Amna supports SIM clients in designing scalable, data-informed, and sustainability-aligned business solutions. She excels at transforming complex information into clear strategies, helping mission-driven organizations align their growth with environmental and operational goals.

Bilal Bashir

Bilal Bashir brings specialized expertise in global procurement, supply chain operations, and business continuity management to SIM's Business Strategy & Consulting division. With a Master's degree in Logistics, Materials, and Supply Chain Management from Sheffield Hallam University (UK) and professional experience spanning Europe, the Middle East, and Asia, Bilal delivers internationally informed strategies grounded in operational efficiency. 

Currently serving as a Procurement Specialist at Zones (UK) Ltd., Bilal manages global sourcing and supply chain solutions for clients across the EMEA and APAC regions, including strategic procurement for IT and electronics sectors. His role involves VAT compliance, vendor relations, and cross-border logistics, while also providing leadership and training to procurement teams. 

Bilal's career portfolio includes previous roles as a Supply Chain Ops Specialist with Zones IT Solutions in London and as a Procurement Logistics Specialist with Acurare Services in Islamabad, where he worked on projects aligned with major clients like Bestway Cements and the Ministry of Science and Technology in Pakistan. 

At SIM, Bilal supports purpose-driven organizations in building resilient, cost-effective, and scalable supply chain systems. His ability to navigate complex international procurement processes and streamline vendor management makes him a valuable asset for clients seeking sustainable, cross-border solutions.

Anum S. Hasan

Anum S. Hasan brings over 15 years of cross-sector experience in educational leadership, international curriculum development, and research-based consultancy to SIM's Business Strategy & Consulting division. She holds a Postgraduate Certificate in Education (International) from Canterbury Christchurch University, UK, and a BSc in Social Sciences from Lahore University of Management Sciences (LUMS). 

Her career includes senior roles at some of the leading educational institutions in the country, where she led the implementation of international curricula such as the Cambridge IGCSE, International Baccalaureate (IB), and Cambridge Primary, where Anum successfully led strategic educational projects focused on modernizing learning outcomes and embedding student-centric models. 

In addition to her experience in schools, Anum has worked with carrying out quantitative and qualitative market research, as well as with the development consultancy sector, where she contributed to national education system reforms and large-scale research studies commissioned by the World Bank, DfID, and the Punjab Government. 

Anum's expertise lies in education systems design, teacher management, curriculum innovation, and global education standards. At SIM, she supports mission-driven organizations in building sustainable, scalable, and student-focused educational models that integrate seamlessly with operational and strategic goals.

Dr. Naeha Sharif

An Australian national and award-winning academic, Dr. Naeha Sharif brings deep expertise in Computer Vision, Natural Language Processing (NLP), and Machine Learning to SIM's Business Strategy & Consulting division. She currently serves as a Lecturer at the University of Western Australia (UWA), where she specializes in building AI systems that transform complex data into actionable, human-centred insights — particularly in the fields of healthcare innovation, visual intelligence, and language modeling. 

Dr. Sharif holds a PhD in Computer Science from UWA, where her pioneering research on the natural language description of images earned her the prestigious ACS 1962 Medal for the most outstanding PhD in IT and Computer Science across Western Australia. She also holds an MS in Biomedical Engineering from Kyung Hee University, South Korea, and a Bachelor's in Electrical Engineering from NUST, Pakistan. 

Her academic and research career spans Australia, South Korea, Saudi Arabia, and Pakistan, including appointments at Edith Cowan University, Effat University, and NUST-EME. She has taught across domains including AI, digital systems, bioinformatics, and computational thinking, and has led research initiatives on automated diagnostics, misinformation detection, and cognitive health prediction. 

A widely published scholar in venues like ECCV, IJCV, ACL, and MICCAI, Dr. Sharif has been recognized with multiple best paper awards and research grants from NVIDIA and UWA. She is also active in IEEE Women in Engineering, and has held leadership roles in academic conferences, innovation challenges, and mentoring programs. 

At SIM, Dr. Sharif leads strategic innovation projects that apply frontier AI to solve real-world challenges. She helps organizations harness the transformative power of emerging technologies — aligning scientific advancement with socially responsible, purpose-driven outcomes.